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FE62 -
The journey of
Money
(2022)
Art / Storyboard / VFX
Mograph / Character Design
A series of animations for one of the interactive installations exhibited byFinancial Explorer 62.
(Director/Animator) Kea Xie
FE62 is a financial exploration pavilion born in Taiwan to promote financial literacy. This piece is a visual animation for one of its exhibits. By leveraging the protagonist's financial and consumer behaviors to drive the narrative, audiences can engage with the video interactively, thereby learning about diverse payment methods and financial knowledge.
(Client) TABF
(Agency) TechartGroup
(Storyboard) Kea Xie / TechartGroup
(Styleframe) Kea Xie
(Animation) Kea Xie
(The Initial Character Design)
At the beginning, the protagonist's design wasn't set as a human appearance, but rather as a gold coin.
On the contrary, the supporting characters at the outset, such as institutions, banks, and mints, were designed in a personified manner.
The final story revolves around an ordinary man's daily life, narrating the functionalities of diverse payments through his monetary behaviors
(Making of)
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